How a Wellness Funnel Hit 82% Opens and Returned $24K in 30 Days
Brand: ZOYAVA
Niche: Daily Wellness & Functional Supplements
Service: Email + SMS
Overview
ZOYAVA is a wellness brand built around clinically dosed Sea Moss, Shilajit, Adaptogens, and Myo-Inositol formulas designed to boost energy, reduce stress, support thyroid function, and rebalance overall health.
Although demand was strong, ZOYAVA’s lifecycle system wasn’t structured for growth. Campaigns went out inconsistently, flows were under-optimized, and the list had no clear content rhythm.
In November, we rebuilt their email funnel into a clean, high-engagement system.
The result:
$24,948.41 attributed revenue in 30 days
82% peak open rate
10 campaigns delivered steady engagement
———————————SC: BPS
The Challenge
Before partnering with us, ZOYAVA struggled with:
No predictable sending schedule
Lack of segmentation structure
Low campaign output
Underperforming flows with missed revenue
No education-driven messaging to warm the audience
Weak urgency and storytelling in campaigns
Our Strategy
We built a wellness-focused lifecycle designed to educate, create daily habit demand, and lift revenue per subscriber.
1. A Consistent Wellness Content Framework
We implemented a structure around:
benefits education
ingredient breakdowns
habit-building messaging
stress and fatigue problem–solution content
2. Story-Based Plain Text Emails
Founder-style plain text messages created intimacy, boosted engagement, and improved deliverability.
3. Clear Anchors for Black Friday + Early Access
We aligned the list around:
early Black Friday windows
clear last-call messages
scarcity tied to bundles
4. Rebuilt Flows for Higher Intent Capture
We optimized:
Welcome
Browse Abandon
Site Abandon
Checkout Abandon (7-part)
Post-Purchase Upsell
5. Segmentation Rules to Protect Deliverability
Only engaged profiles received campaign sends, allowing open rates to rise into the high 70%–82% range.
Campaign Performance
(7 Campaigns Sent)
Across seven campaigns, ZOYAVA achieved:
Average open rate: 79.60%
Average click rate: 0.31%
RPR range: $0.06 – $0.12
Full Campaign Breakdown
# | Open Rate | Click Rate | Revenue | RPR |
|---|---|---|---|---|
1 | 80.11% | 0.31% | $3,097.66 | $0.26 |
2 | 78.89% | 0.46% | $1,708.14 | $0.15 |
3 | 79.83% | 0.30% | $1,434.14 | $0.12 |
4 | 78.89% | 0.22% | $1,427.76 | $0.12 |
5 | 82.30% | 0.45% | $1,370.89 | $0.11 |
6 | 79.01% | 0.22% | $1,222.19 | $0.11 |
7 | 80.60% | 0.31% | $1,129.67 | $0.09 |
————————-SC: Full Campaign Breakdown
Highlights
Highest open rate: #5 — 82.30%
Highest click rate: #2 — 0.46%
Highest revenue: #1 — $3,097.66
Best RPR: #1 — $0.26
Flow Performance
Flows generated $5,107.42 in attributed revenue — 20.62% of total attributed revenue.
Top Performers
# | Deliveries | Revenue | RPR |
|---|---|---|---|
1 | 4,181 | $1,831.52 | $0.44 |
2 | 2,496 | $1,440.13 | $0.58 |
3 | 1,320 | $1,341.25 | $1.02 |
4 | 1,761 | $353.20 | $0.20 |
5 | 389 | $141.42 | $0.36 |
———————————SC: TOP PERFORMING FLOWS
Highlights
Highest revenue: #1 — $1,831.52
Highest RPR: #3 — $1.02 per recipient
Strongest consistency: Welcome Series (#2) through education-first messaging
Why This System Worked
Education built trust and authority
Plain text improved deliverability
Segmentation protected engagement
Scarcity and timing boosted conversion windows
Flows recovered high intent efficiently
Final Impact
In 30 days: