How Email Alone Delivered a $404K Month After a Flat June
Brand: KALIQO
Niche: Outdoor Home & Garden
Service: Email
Overview
KALIQO sells solar-powered outdoor lanterns designed to transform yards, patios, and gardens with warm, elegant lighting that requires zero installation.
The product had strong demand, but the brand’s email channel was massively underperforming.
In June, email generated only $169.95, and none of it came from campaigns.
In August, we rebuilt the entire campaign system from scratch.
The result:
$404,839.00 attributed revenue in 30 days
4606% growth vs the previous period
Campaigns responsible for 100% of all email revenue
———————————SC: BPS
The Challenge
Before August, KALIQO had serious roadblocks preventing email from scaling:
No consistent campaign calendar
Weak messaging with no emotional hooks
Almost no segmentation
Cold list + low engagement
No clear problem–solution storytelling
No system to warm traffic before sending pitch emails
Our Strategy
We designed an email campaign engine focused on reviving engagement, educating the customer, and converting cold profiles into high-intent buyers.
1. Pain-First Messaging
We focused on real frustrations homeowners feel:
“My yard is too dark.”
“Outdoor décor always breaks.”
“I don’t want to install anything.”
“Solar lights never work the way they’re shown.”
This created instant relevance.
2. Emotion + Outcome Storytelling
We reframed the product from “a solar lantern” into:
“A way to create a magical outdoor space every night.”
This shift dramatically increased open rates and clicks.
3. A Consistent Weekly Send Structure
Subscribers now received:
Curiosity hooks
Pain-solution emails
Lifestyle transformation angles
Soft product stories leading into hard CTAs
This consistency doubled and tripled engagement across all segments.
4. Social Proof + Real-Life Imagery
Emails showcased real customer experiences:
“Bought 4… then bought 4 more.”
“Creates the warmest glow in my yard.”
“Better than expected.”
This resolved skepticism and reduced hesitation.
5. High-Impact Subject Lines
Every subject line was built on:
A question
A pain point
A curiosity trigger
A transformation promise
These formulas consistently generated industry-leading open rates.
Campaign Performance (August)
Across all sends, the campaign system produced the brand’s strongest engagement all year, with consistently high open rates and strong click performance.
Full Campaign Breakdown
# | Open | Click | Revenue | RPR |
|---|---|---|---|---|
1 | 63.24% | 1.20% | $5,684.37 | $0.19 |
2 | 63.53% | 1.10% | $5,643.38 | $0.23 |
3 | 63.32% | 1.91% | $4,828.37 | $0.23 |
4 | 65.54% | 0.83% | $2,039.38 | $0.12 |
5 | 64.18% | 0.75% | $1,796.49 | $0.13 |
6 | 66.66% | 1.38% | $1,730.51 | $0.21 |
7 | 55.61% | 1.56% | $1,459.58 | $0.12 |
————————-SC: Full Campaign Breakdown
Highlights
Highest open rate: 66.66%
Highest click rate: 1.91%
Most revenue: $5,684.37
Best RPR: $0.23
Why August Scaled So Hard
Pain-first subject lines captured immediate attention
Emotional storytelling reframed the product as a lifestyle upgrade
Repetition built trust and familiarity quickly
Consistent sending reactivated cold subscribers
Every email followed a tight problem → solution → transformation flow
Messaging aligned perfectly with the ICP (homeowners seeking easy beauty)
No wasted sends, no dilution — every touchpoint had a purpose
Final Impact
In just 30 days: