A Brain Health Email Funnel That Became a $37K Performer
Brand: Neurodrops
Niche: Cognitive Wellness
Service: Email + SMS
Overview
Neurodrops is a fast-growing brain support brand built around a powerful liquid formula designed to improve focus, energy, mood, and overall cognitive performance.
With core ingredients like L-Methylfolate, Vitamins B9/B12, and Organic Berry Extract, the product delivers fast and sustained clarity. Customer results consistently showed boosts in energy, reduced mental fatigue, and zero reported side effects, but the lifecycle system behind the brand wasn’t structured to scale.
In November, we rebuilt the entire email system to match the momentum of the product.
The result:
$37,353.89 in attributed revenue in 30 days
+4% growth vs the previous period
———————————SC: BPS
The Challenge
Before working with us, Neurodrops struggled with:
No clear send structure
Weak deliverability and low engagement
Flows generating minimal revenue
Campaigns lacking narrative and emotional direction
No educational storytelling to explain ingredients and benefits
SMS underutilized and not integrated with lifecycle phases
Our Strategy
We built a lifecycle designed to increase engagement, spark curiosity, and turn educational content into revenue — especially for a product that requires trust and explanation.
1. Education as the Core of Every Send
We built campaigns around:
dopamine and serotonin support
steady energy vs caffeine crashes
root cause explanations for brain fog
clarity and mood improvement stories
customer testimonials
2. A Clean 7-Campaign Structure
Across seven campaigns sent in November:
Average open rate: 70.84%
Average click-through rate: 0.40%
Full Breakdown
# | Open Rate | Click Rate | Revenue | RPR |
|---|---|---|---|---|
1 | 72.21% | 0.53% | $2,245.82 | $0.14 |
2 | 71.59% | 0.39% | $1,980.01 | $0.12 |
3 | 70.60% | 0.39% | $1,432.97 | $0.09 |
4 | 70.78% | 0.45% | $1,288.24 | $0.08 |
5 | 63.57% | 0.35% | $982.79 | $0.06 |
6 | 65.28% | 0.37% | $963.24 | $0.06 |
7 | 72.97% | 0.39% | $913.20 | $0.06 |
————————SC: EMAIL CAMPAIGN PERFORMANCE
Highlights
Highest open rate: #7 — 72.97%
Highest click rate: #1 — 0.53%
Highest revenue: #1 — $2,245.82
Best RPR: #1 — $0.14
3. A Flow System That Captured High Intent
Flows generated $21,619.49 in November — 59.02% of attributed revenue.
# | Deliveries | Revenue | RPR |
|---|---|---|---|
1 | 20,219 | $11,900.11 | $0.59 |
2 | 28,405 | $3,991.01 | $0.14 |
3 | 27,621 | $2,574.61 | $0.09 |
4 | 12,276 | $2,512.63 | $0.20 |
5 | 1,245 | $641.13 | $0.51 |
———————SC: TOP PERFORMING FLOWS
Highlights
Highest revenue: #1 — $11,900.11
Highest RPR: #1 at $0.59, followed by #5 at $0.51
Strongest efficiency came from Welcome and Checkout Abandon, both showing high-value intent capture
Why This System Worked
Education built trust for a functional wellness product
Problem-solution framing increased engagement
Campaigns were sequenced around fatigue, brain fog, focus, and mood
Flows captured every level of intent from browse → cart → checkout
Clear emotional hooks improved open rates
A consistent sending pattern boosted deliverability
SMS reinforced urgency without overwhelming the audience
Final Impact
In 30 days: