How We Drove $301K in Attributed Revenue in 30 Days (+195%) for Titan
Overview
Titan is a men's telehealth brand delivering clinician-prescribed Testosterone Replacement Therapy entirely online. Their program restores energy, focus, strength, and drive for men experiencing gradual testosterone decline.
The main problem wasn't acquisition — it was lead drop-off across the long consideration cycle from quiz to prescription. Users were losing intent due to lack of structured nurture and education.
We rebuilt the entire patient journey around the TRT decision cycle.
The Challenge
- High drop-off between quiz and prescription
- No structured nurture system
- Weak TRT education flow
- No segmentation based on readiness
- Lost leads during decision window
Our Strategy
TRT Decision Cycle Mapping
Aligned messaging with patient psychology stages from first touch through prescription.
Clinical Trust Education System
Focused on safety, clarity, and outcomes at every stage of the journey.
Readiness Segmentation
Grouped users by intent level so every email met them where they were.
Consultation Recovery Flows
Re-engagement sequences for abandoned leads who dropped mid-funnel.
SMS High-Intent Layer
Used only for consult reminders and final-stage nudges.
Final Impact
- $301K in 30 days
- +195% growth vs previous period
- Higher consultation conversion
- Lower funnel drop-off
A scalable TRT nurture system built for long-term growth.
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