How We Drove $870K in Attributed Revenue in 30 Days (+210%) for HER+
Overview
HER+ is a women's wellness brand focused on solving sensitive concerns like odor, dryness, hormonal imbalance, PMS, and mood using natural, no-prescription formulas. With a community of over 200,000 women, the brand had strong trust and demand.
However, their lifecycle system lacked the depth and personalization required for such sensitive topics. Messaging was too generic, flows were not aligned with customer symptoms, and engagement wasn't being maximized.
We rebuilt the entire email and SMS ecosystem with a focus on discreet, empathetic, and highly targeted communication.
The Challenge
- Generic messaging that didn't reflect sensitive customer needs
- No symptom-based segmentation
- Lifecycle flows not aligned with customer intent
- Lack of personalization across email and SMS
- Missed opportunities in repeat purchase and education
Our Strategy
Symptom-Based Segmentation
We segmented customers based on key concerns: odor, dryness, hormonal imbalance, PMS and mood.
This allowed messaging to feel personal, relevant, and discreet — critical for this niche.
Empathetic, Discreet Copy
We rebuilt all core flows using tone aligned with the audience: supportive, not salesy; educational, not pushy; private and respectful.
Lifecycle Flows Optimized Around Intent
Welcome flows focused on education and reassurance. Post-purchase flows guided product usage and expectations. Replenishment flows timed around product lifecycle. Abandonment flows addressed hesitation with clarity and trust.
SMS at Key Conversion Points
SMS was used for reminders, replenishment nudges, and time-sensitive offers — strengthening conversion windows without overwhelming the audience.
Retention and Repeat Purchase Focus
We shifted the strategy from one-time conversion to long-term retention: education-first campaigns, consistent value-driven messaging, and building trust before selling.
Final Impact
- $870K attributed revenue
- +210% growth vs previous period
- Stronger engagement and customer trust
- Improved repeat purchase behavior
A fully scalable lifecycle system built for long-term retention.
Want results like HER+?
We'll audit your current setup and map the fastest path to more email revenue.