How We Drove $616K in Attributed Revenue in 30 Days (+225%) for Elaré
Overview
Elaré is a heart wellness brand centered around a single hero product: an odorless aged garlic extract, slow-aged for 24 months. Its formula delivers a stable, bioavailable form of S-allyl-cysteine that standard garlic supplements cannot match, earning the trust of over 50,000 customers.
Despite strong product credibility, their email system failed to properly educate their primarily 50+ audience. The value of aged garlic versus regular alternatives was unclear, limiting conversions and long-term retention.
We rebuilt the lifecycle system around education, trust, and subscription-driven retention.
The Challenge
- Lack of clear education on product differentiation
- Messaging not aligned with a 50+ audience
- Weak subscription and replenishment strategy
- Flows not optimized for trust-building
- Missed opportunities in repeat purchase and retention
Our Strategy
Flows Rebuilt Around Clinical Education
We structured flows to clearly explain what aged garlic extract is, why 24-month aging matters, and how S-allyl-cysteine supports heart health.
Messaging Optimized for a 50+ Audience
We adjusted tone and structure: clear, simple explanations, trust-focused messaging, less hype, more credibility.
Subscription and Replenishment Flows
We built systems to drive continuity: timed replenishment reminders, subscription education and benefits, long-term usage positioning.
Consistent Educational Campaigns
Campaigns focused on health benefits and outcomes, comparisons vs regular garlic supplements, customer proof and testimonials.
SMS for Retention Moments
SMS supported replenishment reminders, subscription nudges, and time-sensitive offers.
Final Impact
- $616K attributed revenue
- +225% growth vs previous period
- Stronger customer trust and understanding
- Increased subscription retention
A scalable lifecycle system built for long-term growth.
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