How a Fragrance Brand Unlocked $315K in Automated Revenue
Brand: Klone Scents
Niche: Designer Inspired Fragrances
Service: Email and SMS
Overview
Klone Scents is a fast-growing fragrance brand known for long-lasting scents inspired by luxury designers. With over 70,000 bottles sold, their products deliver 12-hour performance at an accessible price point.
Before November, the brand had strong demand and a loyal base, but the email system was not structured to scale. Campaigns were inconsistent, key flows were under-optimized, and the brand was relying heavily on organic demand instead of controlled lifecycle strategy.
In November, we rebuilt the full retention ecosystem.
The result:
$633,527.21 attributed revenue in 30 days
42% growth vs previous period
$315,579.71 in automated revenue from flows
$317,947.49 in campaign revenue
———————————SC: BPS
The Challenge
Before partnering with us, Klone Scents faced issues affecting revenue consistency and customer retention:
No strategic drop cycle to increase demand
Sudden spikes in sending that hurt deliverability
Weak flow architecture with major revenue gaps
SMS contributing almost nothing
Lack of consistent educational, comparison, or repeat-purchase messaging
No framework for segmentation or inbox placement protection
Our Strategy
We built a lifecycle engine focused on increasing repeat purchases, improving revenue per recipient, and turning brand demand into predictable monthly revenue.
1. Rebuilt High-Intent Flows From Scratch
We reconstructed the entire flow ecosystem around customer intent:
Welcome
Site Abandon
Browse
Cart Abandon (7-part)
Post-Purchase Upsell
Subscription renewal sequences
This lifted automated revenue to $315,579.71, nearly 50% of total attributed revenue.
——————————————SC: FLOW PERFORMANCE
2. Introduced a Consistent Drop Cycle
Every new fragrance or offer followed a cycle:
Early teaser
Education or benefit angle
Social proof
Value framing
Urgency reminder
This stabilized open rates and increased repeat purchases.
3. Increased Send Frequency With a Cleaner Creative Mix
We delivered 10 campaigns in November, each built around clear emotional and behavioral triggers:
Value comparisons against designer scents
Black Friday and Cyber Monday urgency
Long-lasting performance
Customer proof and product education
This produced $317,947.49 in campaign revenue.
4. Created High-Intent Segmentation Rules
We protected deliverability and raised inbox placement by:
Targeting engaged profiles
Reducing sends to chronically inactive subscribers
Sending high value offers only to high-intent segments
This raised the average open rate across all campaigns.
5. Introduced SMS Into Key Conversion Moments
SMS remained a small revenue contributor but strengthened recovery touchpoints and improved conversion windows on major sale days.
Campaign Performance
(7 Emails Sent)
Across seven campaigns:
Average open rate: 60.11%
Average click rate: 0.53%
Revenue per campaign: $18,071.87 – $25,196.64
Total revenue: $149,365.62
# | Open Rate | Click Rate | Revenue |
|---|---|---|---|
1 | 60.25% | 0.46% | $25,196.64 |
2 | 59.88% | 0.54% | $24,391.84 |
3 | 59.00% | 0.38% | $20,991.32 |
4 | 60.05% | 0.98% | $20,884.23 |
5 | 59.56% | 0.52% | $18,956.77 |
6 | 59.89% | 0.46% | $18,812.82 |
7 | 62.37% | 0.65% | $18,071.87 |
————————-SC: Email Success
Highlights
Highest open rate: #7 at 62.37%
Highest click rate: #4 at 0.98%
Highest revenue: #1 at $25,196.64
Flow Performance
Flows delivered $300,946.07, accounting for nearly half of all attributed revenue.
# | Revenue | RPR | Deliveries |
|---|---|---|---|
1 | $144,893.98 | $0.67 | 216,319 |
2 | $63,898.27 | $0.21 | 305,900 |
3 | $53,697.05 | $0.74 | 72,374 |
4 | $28,852.22 | $0.22 | 131,928 |
5 | $9,535.50 | $0.14 | 68,975 |
———————————SC: TOP PERFORMING FLOWS
Key Insight
The Cart Abandon flow (#3) delivered the strongest performance with $0.74 per recipient, making it the highest-value touchpoint across the entire lifecycle.
Why This System Worked
The drop cycle created consistent purchase spikes
The flow rebuild captured every form of intent
The 10 campaigns gave the list a steady heartbeat
Plain text emails improved engagement
Segmentation kept deliverability strong
Messaging focused on value, longevity, and designer comparison
Strong creative mix balanced education, emotion, and urgency
This turned Klone Scents into a high-performing retention brand capable of predictable scaling.
Final Impact
In just 30 days: