A Clean Email System Built From Scratch That Returned $54,267
Brand: Bambora
Niche: Babywearing and Parenting Lifestyle
Service: Email
Overview
Bambora is a comfort-first baby sling brand built for modern parents who want hands-free freedom with soft, ergonomic, calming support for their little one.
The brand had strong product demand and an audience of engaged mothers, but their lifecycle marketing did not match their sales potential. Before our rebuild, email revenue was almost nonexistent.
In 30 days, we rebuilt the entire email system from scratch.
The result:
$54,267.19 in attributed revenue
475% growth vs the previous period
———————————SC: BPS
The Challenge
Prior to working with us, Bambora faced several issues that limited growth:
No predictable sending schedule
Low deliverability and declining opens
No segmentation protecting the list
Campaigns lacked consistency and emotional hooks
SMS unused
Flows were outdated or missing entirely
Email contributed only 0.04% of total revenue
Our Strategy
We created a structured, high-intent lifecycle program focused on consistency, segmentation, and purchase behavior.
1. Rebuilt the Email Funnel End to End
We relaunched every core flow with fresh creative, strong problem–solution messaging, and targeted segmentation rules:
Welcome
Browse Abandon
Add to Cart
Cart Abandon
Site Abandon
Post-Purchase
Winback
2. Created a Consistent Weekly Sending Structure
Parents need consistency.
Email inboxes do too.
We introduced a predictable weekly rhythm that improved deliverability and raised open rates across all campaigns.
3. Introduced Plain Text Story-Driven Emails
Reply-based plain text messages increased engagement and supported inbox placement, giving the brand a more human touch.
4. Emotion-Forward Campaign Strategy
Every send focused on:
comfort
motherhood storytelling
real-life use cases
small urges to buy
subtle urgency
trust-building messages
This created exceptional campaign performance despite a previously fatigued list.
5. Segmentation and Deliverability Recovery
We cleaned the list, removed cold profiles, and targeted high-intent groups only.
This protected the domain and allowed campaigns to climb up to 65%+ open rates.
Campaign Performance
(7 Emails Sent)
Across seven campaigns, Bambora averaged:
64.03% open rate
0.26% click rate
Revenue per recipient ranged from $0.04 to $0.12
# | Open Rate | Click Rate | Revenue | RPR |
|---|---|---|---|---|
1 | 62.59% | 0.43% | $1,439.54 | $0.15 |
2 | 64.58% | 0.22% | $1,185.34 | $0.11 |
3 | 63.30% | 0.39% | $1,103.24 | $0.10 |
4 | 61.82% | 0.16% | $968.07 | $0.09 |
5 | 63.60% | 0.14% | $932.92 | $0.09 |
6 | 64.21% | 0.24% | $914.99 | $0.08 |
7 | 63.39% | 0.24% | $833.50 | $0.09 |
————————-SC: Email Success
Highlights
Highest open rate: #2 at 64.58%
Highest click rate: #1 at 0.43%
Highest revenue: #1 at $1,439.54
Highest RPR: #1 at $0.15
Flow Performance
Flows delivered $40,225.36, accounting for 75.47% of attributed revenue.
# | Deliveries | Revenue | RPR |
|---|---|---|---|
1 | 23,567 | $21,806.42 | $0.93 |
2 | 30,300 | $5,944.21 | $0.20 |
3 | 9,164 | $5,051.12 | $0.55 |
4 | 22,535 | $3,999.13 | $0.18 |
5 | 14,063 | $3,424.48 | $0.24 |
———————————SC: TOP PERFORMING FLOWS
Highlight
Highest revenue: Flow #1 at $21,806.42
Highest RPR: Flow #1 at $0.93 per recipient
Checkout-based flow (#3) also delivered excellent efficiency at $0.55 per recipient
Why This System Worked
Parents respond to emotional storytelling and real life utility
Plain text messages increased trust and engagement
Consistency rebuilt deliverability and inbox placement
Segmentation isolated high intent profiles
Flows captured nearly every form of shopping behavior
Campaigns were tied to clear emotional decisions and benefits
The brand voice became conversational, supportive, and credible
Bambora did not only improve email performance.
They gained a long term revenue engine that can scale with their growth.
Final Impact
In just 30 days: