How We Drove $190K in Attributed Revenue in 30 Days (+215%) for Kivori
Overview
Kivori is a pet wellness and grooming brand serving engaged pet owners who prioritize their animals' health and appearance.
Despite strong product positioning, the lifecycle lacked authority-driven messaging and retention flows aligned with pet care routines.
We rebuilt the system around trust and refill-based retention.
The Challenge
- Weak authority in messaging
- No refill cadence system
- Low trust-building flow structure
- Poor post-purchase retention
- Generic pet care communication
Our Strategy
Authority Messaging System
Rebuilt copy to reflect trust and expertise across every lifecycle touchpoint.
Refill Cadence Automation
Timed reminders based on product lifecycle kept pets — and the revenue curve — on schedule.
Education-Led Flows
Explained care routines and product benefits clearly for a discerning pet-owner audience.
Post-Purchase Reinforcement System
Improved compliance and consistency with structured check-ins.
SMS Reminder Layer
Reinforced refill timing and restock urgency.
Final Impact
- $190K in 30 days
- +215% growth
- Higher refill rate
- Stronger trust signals
An improved retention system built on authority and refill reinforcement.
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