A Clean Email System Built From Scratch That Returned $54,267
Overview
Bambora is a comfort-first baby sling brand built for modern parents who want hands-free freedom with soft, ergonomic, calming support for their little one.
The brand had strong product demand and an audience of engaged mothers, but their lifecycle marketing did not match their sales potential. Before our rebuild, email revenue was almost nonexistent.
In 30 days, we rebuilt the entire email system from scratch.
The Challenge
- No predictable sending schedule
- Low deliverability and declining opens
- No segmentation protecting the list
- Campaigns lacked consistency and emotional hooks
- SMS unused
- Flows were outdated or missing entirely
- Email contributed only 0.04% of total revenue
Our Strategy
Rebuilt the Email Funnel End to End
We relaunched every core flow with fresh creative, strong problem-solution messaging, and targeted segmentation rules: Welcome, Browse Abandon, Add to Cart, Cart Abandon, Site Abandon, Post-Purchase, Winback.
Consistent Weekly Sending Structure
Parents need consistency. Email inboxes do too.
We introduced a predictable weekly rhythm that improved deliverability and raised open rates across all campaigns.
Plain Text Story-Driven Emails
Reply-based plain text messages increased engagement and supported inbox placement, giving the brand a more human touch.
Emotion-Forward Campaign Strategy
Every send focused on comfort, motherhood storytelling, real-life use cases, small urges to buy, subtle urgency, and trust-building messages.
Segmentation and Deliverability Recovery
We cleaned the list, removed cold profiles, and targeted high-intent groups only.
This protected the domain and allowed campaigns to climb up to 65%+ open rates.
Final Impact
- $54,267.19 attributed revenue
- +475% channel growth
- 10.64% of total revenue driven by email
- Flow revenue at $40,953+
Bambora now has a fully engineered lifecycle system that generates predictable daily sales and converts parents at every stage of the journey.
Want results like Bambora?
We'll audit your current setup and map the fastest path to more email revenue.