How CODE 118 Transformed Their Email Channel Into a 7-Figure Powerhouse in One Month
Overview
CODE 118 was created to redefine everyday carry. Inspired by the 118 elements of the periodic table, the brand designs high-performance essentials made with carbon fiber, aerospace aluminum, and titanium.
These products serve creators, adventurers, and problem-solvers who want minimalist, durable, premium gear without luxury markups.
The Challenge
- No consistent email schedule
- Weak segmentation that reduced deliverability
- Underperforming flows
- Low urgency in campaigns
- Unpredictable engagement
- Heavy reliance on promotions without lifecycle support
Our Strategy
Predictable Sending Rhythm
A clear sequence was introduced for Black Friday and holiday campaigns.
This included launch messages, reminders, last-call sends, plain text moments, and educational content.
Intent-Based Segmentation
Audiences were separated by activity windows, click behavior, purchase history, and product interest.
This improved inbox placement and performance.
High-Clarity Subject Lines
Subject lines were short and value-focused, which produced consistent open rates above 70%.
Full Lifecycle Rebuild
We improved or rebuilt Welcome, Add to Cart, Cart Abandon, Checkout Abandon, Browse Abandon, Site Abandon, Post Purchase Bounce Back, and Winback.
Final Impact
- $1,153,519.13 in email-driven revenue in one month
- +164% growth vs previous period
- More than $821,000 from flows
- Consistent open rates above 70% across all campaigns
The result was a predictable system rather than a single promotional spike.
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