How a Wellness Funnel Hit 82% Opens and Returned $24K in 30 Days
Overview
Zoyava is a wellness brand built around clinically dosed Sea Moss, Shilajit, Adaptogens, and Myo-Inositol formulas designed to boost energy, reduce stress, support thyroid function, and rebalance overall health.
Although demand was strong, Zoyava's lifecycle system wasn't structured for growth. Campaigns went out inconsistently, flows were under-optimized, and the list had no clear content rhythm.
In November, we rebuilt their email funnel into a clean, high-engagement system.
The Challenge
- No predictable sending schedule
- Lack of segmentation structure
- Low campaign output
- Underperforming flows with missed revenue
- No education-driven messaging to warm the audience
- Weak urgency and storytelling in campaigns
Our Strategy
Consistent Wellness Content Framework
We implemented a structure around benefits education, ingredient breakdowns, habit-building messaging, and stress and fatigue problem-solution content.
Story-Based Plain Text Emails
Founder-style plain text messages created intimacy, boosted engagement, and improved deliverability.
Clear Anchors for Black Friday + Early Access
We aligned the list around early Black Friday windows, clear last-call messages, and scarcity tied to bundles.
Flows Rebuilt for Higher Intent Capture
We optimized Welcome, Browse Abandon, Site Abandon, Checkout Abandon (7-part), and Post-Purchase Upsell.
Segmentation to Protect Deliverability
Only engaged profiles received campaign sends, allowing open rates to rise into the high 70%-82% range.
Final Impact
- $24,948.41 attributed revenue
- 82.07% highest open rate
- 10 campaigns sent with consistent engagement
- $5,145.24 from flows
A clean, high-engagement wellness funnel built for predictable scaling.
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