How We Drove $870K in Attributed Revenue in 30 Days (+210%) for HER+

Brand: HER+
Niche: Women’s Wellness
Service: Email + SMS

Overview

HER+ is a women’s wellness brand focused on solving sensitive concerns like odor, dryness, hormonal imbalance, PMS, and mood using natural, no-prescription formulas. With a community of over 200,000 women, the brand had strong trust and demand.

However, their lifecycle system lacked the depth and personalization required for such sensitive topics. Messaging was too generic, flows were not aligned with customer symptoms, and engagement wasn’t being maximized.

We rebuilt the entire email and SMS ecosystem with a focus on discreet, empathetic, and highly targeted communication.

The result:

$870,000 attributed revenue in 30 days
210% growth vs previous period

The Challenge

Before working with us, HER+ faced key retention issues:

Generic messaging that didn’t reflect sensitive customer needs
No symptom-based segmentation
Lifecycle flows not aligned with customer intent
Lack of personalization across email and SMS
Missed opportunities in repeat purchase and education

Our Strategy

We built a retention system centered around personalization, trust, and lifecycle timing.

1. Built Symptom-Based Segmentation

We segmented customers based on key concerns:

Odor
Dryness
Hormonal imbalance
PMS and mood

This allowed messaging to feel personal, relevant, and discreet—critical for this niche.

2. Rewrote Flows With Empathetic, Discreet Copy

We rebuilt all core flows using tone aligned with the audience:

Supportive, not salesy
Educational, not pushy
Private and respectful

This increased engagement and trust across all touchpoints.

3. Optimized Lifecycle Flows Around Customer Intent

We aligned flows to real user behavior:

Welcome flows focused on education and reassurance
Post-purchase flows guided product usage and expectations
Replenishment flows timed around product lifecycle
Abandonment flows addressed hesitation with clarity and trust

4. Integrated SMS Into Key Conversion Points

SMS was used for:

Reminders
Replenishment nudges
Time-sensitive offers

This strengthened conversion windows without overwhelming the audience.

5. Focused on Retention and Repeat Purchase

We shifted the strategy from one-time conversion to long-term retention:

Education-first campaigns
Consistent value-driven messaging
Building trust before selling

Why This System Worked

Messaging matched real customer concerns
Segmentation made communication feel personal
Flows captured intent at every stage
Tone built trust in a sensitive category
SMS supported high-intent moments without being intrusive

Final Impact

In just 30 days:

$870,000 attributed revenue
210% growth vs previous period
Stronger engagement and customer trust
Improved repeat purchase behavior
A fully scalable lifecycle system built for long-term retention