How We Drove $1.32M in Attributed Revenue in 30 Days (+245%) for Bee Balm
Brand: Bee Balm
Niche: Natural Skincare
Service: Email + SMS
Overview
Bee Balm is a propolis-powered lip care brand built around a simple mission:
heal dry, cracked lips without petroleum, PFAS, fillers, or synthetic waxes.
By blending propolis, honey, jojoba oil, and a signature honey-pot experience, Bee Balm carved out a strong brand identity.
But their lifecycle marketing wasn’t supporting their growth potential.
In November, we rebuilt the entire email and SMS system from the ground up.
The result?
$1,318,999.19 in attributed revenue in 30 days
+245% growth vs the previous period
The Challenge
Before working with us, Bee Balm faced several issues holding back scalability:
No consistent sending schedule
Weak segmentation and declining deliverability
SMS barely utilized
No structured drop cycle or hype sequence
Underperforming flows with large revenue gaps
List fatigue from irregular, low-value campaigns
Our Strategy
We built a lifecycle system designed to increase engagement, raise revenue per recipient, and turn product drops into repeatable revenue spikes.
Early-Access as a Value Engine
We positioned the email list as the only place to get early access to flavors and drops.
This instantly increased sign-ups and primed subscribers to open consistently.
Two-Week Hype Runway for Every Drop
Each launch was supported by:
educational content
flavor stories
problem–solution messaging
social proof
subtle scarcity cues
This warmed the list and dramatically increased open rates.
Plain-Text Founder Emails
Personal emails with a reply CTA improved deliverability and created a strong brand–customer connection.
A Consistent Weekly Send Structure
Subscribers learned when to expect emails — improving inbox placement, opens, and CTR.
High-Impact Subject Lines & Time-Based Scarcity
Every campaign had a clear emotional hook, a deadline, or a flavor-driven curiosity angle.
This produced industry-leading open rates across all 8 campaigns.
Lifecycle Structure Rebuilt from Scratch
We relaunched the entire flow system:
Welcome
Browse Abandon
Cart Abandon
Add-to-Cart (7-part)
Post-Purchase Upsell
45-Day Repeat Purchase
Winback
And introduced segmentation rules that protected deliverability while targeting high-intent profiles.
Campaign Performance
(7 Emails Sent)
Across 7 campaigns, Bee Balm averaged:
74.16% open rate
0.90% click-through rate
$0.09–$0.13 revenue per recipient
# | Open | Click | Revenue | RPR |
|---|---|---|---|---|
1 | 76.13% | 0.89% | $36,899.77 | $0.13 |
2 | 73.35% | 1.10% | $34,291.74 | $0.12 |
3 | 76.61% | 0.78% | $27,835.78 | $0.11 |
4 | 71.58% | 0.65% | $25,546.33 | $0.09 |
5 | 77.20% | 0.92% | $25,323.79 | $0.10 |
6 | 77.79% | 1.39% | $24,003.03 | $0.10 |
7 | 72.48% | 0.59% | $23,706.38 | $0.08 |
Highlights
Highest revenue & RPR: #1 — $36,899.77 / $0.13 RPR
Highest click rate: #6 — 1.39%
Highest open rate: #6 — 77.79%
Flow Performance
Flows generated $777,296.77 during Nov 1–30, 2025 —
the majority of lifecycle revenue for the month.
Top performers:
# | Deliveries | Revenue | RPR |
|---|---|---|---|
1 | 373,221 | $258,917.90 | $0.69 |
2 | 594,634 | $197,607.64 | $0.33 |
3 | 169,371 | $138,606.98 | $0.82 |
4 | 604,229 | $137,114.64 | $0.23 |
5 | 219,269 | $45,050.61 | $0.21 |
Highlight
The Checkout Started flow (#3) achieved $0.82 per recipient, making it the highest-performing touchpoint across all flows.
Why This System Worked
Early access created a compelling reason to engage
Plain-text founder messages improved deliverability across the board
Consistent sending established subscriber expectations
Campaigns were sequenced around emotion, timing, and flavor scarcity
Flows recaptured nearly every form of intent (site visit → purchase → repeat)
Segmentation ensured only engaged profiles received high-volume sends
Bee Balm didn’t just improve email performance, they built a repeatable revenue engine.