How We Drove $245K in Attributed Revenue in 30 Days (+220%) for Sasha Therese

Brand: Sasha Therese
Niche: Women's Exclusive Garments
Service: Email and SMS

Sasha Therese is an Australian fashion brand offering elevated garments across dresses, sets, tops, and denim.

The lifecycle wasn’t supporting repeat seasonal buying behavior.

We rebuilt the system around drop cadence and post-purchase engagement.

The result:

$245,000 attributed revenue in 30 days
+220% growth vs previous period

No drop strategy
Weak repeat purchase system
Low post-purchase engagement
No winback flows
Limited lifecycle structure

1. Drop Cadence System
Aligned campaigns with seasonal launches.

2. Post-Purchase Upsell Flow
Encouraged outfit expansion.

3. Winback System
Reactivated past customers.

4. Style Segmentation
Targeted by product category.

5. SMS Launch Alerts
Urgency-driven drops.

Increased repeat purchases
Improved drop conversions
Activated seasonal buying
Strengthened lifecycle flow
Built customer rhythm

$245,000 in 30 days
+220% growth
Higher repeat buyers
Stronger launch cycles
Improved retention