How We Drove $190K in Attributed Revenue in 30 Days (+215%) for Kivori

Brand: ClarityMD
Niche: Medical-Grade Skincare
Service: Email and SMS

Overview

ClarityMD is a dermatologist-level skincare brand focused on acne, breakouts, and skin clarity issues that over-the-counter products fail to solve.

Despite strong clinical positioning, the lifecycle lacked authority-driven messaging aligned with medical expectations.

We rebuilt the system around clinical trust and refill-based retention.

The result:

$187,000 attributed revenue in 30 days
+110% growth vs previous period

The Challenge

Weak clinical authority in messaging
No refill cadence system
Low trust-building flow structure
Poor post-purchase retention
Generic skincare communication

Our Strategy

1. Clinical Authority Messaging System
Rebuilt copy to reflect dermatologist-level trust.

2. Refill Cadence Automation
Timed reminders based on product lifecycle.

3. Education-Led Skincare Flows
Explained causes and treatments clearly.

4. Post-Purchase Reinforcement System
Improved compliance and consistency.

5. SMS Reminder Layer
Reinforced refill timing.

Why This System Worked

Built clinical trust
Improved product adherence
Increased repeat purchases
Strengthened authority perception
Reduced drop-off

Final Impact

$187,000 in 30 days
+110% growth
Higher refill rate
Stronger trust signals
Improved retention system