The best CTAs that actually convert in Email Marketing

The most important parts of your Email is your offer + CTA

Have a bad offer and you’ll get no sales, have a poor CTA and you will never convert as many buyers as you could have

Before I get into it, if you’re an ecom brand owner and want to add 30%+ to your revenue with Email Marketing, talk with me here

→ https://calendly.com/nestemailmarketing/ac?month=2023-04

What is a CTA?

I won’t go deep into this as many of you probably already know what CTA’s are

CTAs basically just tell people what to do next. They’re a button that people can press to send them where you want them to go after your email

If you want the customer to make a purchase your CTA will be something like “Order now”, “Yes, I want one!” or “Buy at 20% off”

How many CTAs should you have per Email?

Omnisend did a study last BFCM. They used over 229 million emails from brands to analyze how many CTAs is best to use in an email

Having 2-3 CTAs per email had the best results → but note that there were a lot more campaigns sent using 1 CTA. Meaning if an equal number of emails were sent for each number of CTAs the results may have been different

Also, having more buttons / CTAs in your email will usually mean customers have a higher chance of clicking through → but this doesn’t mean they clicked on the desired CTA. They may have clicked on a social media button when the aim of the email was to get a purchase

I recommend having 1 clear CTA in your emails. And if you want you can also add your social media buttons to the very end of the email