How we increased this brand’s monthly revenue by $200,000+
We made this brand an additional $200,000+ last month
How?
By implementing simple Email Marketing strategies
Let’s go over what we did and how you can increase your brand’s revenue too 👇
(Btw, if you’re a brand owner doing over $20k/m, talk with me here for a free Email marketing audit → https://calendly.com/nestemailmarketing/audit)
Introducing Email flows
The first thing we do when we start working with a new brand is we introduce Email flows
The most important flows you should be using for your brand are:
Welcome series
Abandoned checkout
Browse abandonment
Site abandonment
Post-purchase
VIP flow
Winback flow
Upsell / Cross-sell
Cart abandonment
This are all the Email flows you really need for your brand
If your brand is doing decent money, I’d always recommend outsourcing this to an Email Marketing agency. This is because they likely know what they’re doing more than an in-house team member and they have more incentive to improve (if they work on performance while in-house employee has a salary)
If you do want to set them up, each Email flow can be anywhere from 5-12 Emails long. Your longest Email flows should be your winback flow and welcome series
Email Campaigns
Most Ecom Brands get this all wrong
They send out 2-3 Email campaigns per month so they don’t “annoy” their customers. This is not nearly enough
You should be sending 7-12 campaigns per month if you want to maximize your brand’s revenue
Here’s what you can do campaigns on:
Holidays:
You can send Emails based around different holidays (e.g. Halloween, St. Patrick’s Day, etc)
Usually you would have some sort of discount or special offer in these Emails too
Find out more holidays in your niche too. For example, if you’re a womenswear brand you can also target holidays like International Women’s Day, Mother’s Day, etc
Bi-weekly offers:
This is just creating an offer and pushing it to your Email list. We do this once every 2 weeks for some of our clients
Create some sort of special offer (BOGO, bundles, etc) and push it to your audience on the Friday of the week for example. Then take a week break and push it again on the 3rd Friday of the month for example
You can send campaigns in the build up to build hype for the offer
Product Drops:
These are either limited time or limited quantity product launches
Collect emails via social media (incentivize with early access), build hype for the drop, do an early access release to VIP email list subscribers then release as normal
These perform really well and build up a lot of hype for our clients’ product launches and gets people to join our list without giving them any ‘% off’ discounts for signing up
You should reach 7-12 campaigns monthly no problem with those 3 ideas
Improving your metrics
Your flows and campaigns won’t be perfect from the start
You will need to looks at your metrics and see what you need to improve
Metrics to look out for:
Open rate → Aim for 40%+
Click-through rate (CTR) → Aim for 5%+
Bounce rate → Aim for under 2%
Unsubscribe rate → Aim for under 0.2%
Conversion rate → Aim for 1-2%
Click-to-open rate → Aim for 20-30%
List growth rate → Aim for 1.5-3% every month
If one of your metrics are under, look to see what you can do to improve it
I won’t explain it all here (it would take too much time) but if your open rate is low for example, look up “how to improve email open rates”
That’s pretty much all you have to worry about with Email Marketing
Once you have 8-12 flows set up, send out 7-12 campaigns monthly and are constantly improving your metrics → You will see success with Email Marketing
Also, if you’re a brand owner doing over $20k/m, I’ll give you a free Email Marketing audit and see where you can improve to get a 30%+ revenue boost for your brand 👇