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Women's Exclusive Garments
How We Drove $245K in Attributed Revenue in 30 Days (+220%) for Sasha Therese
Brand: Sasha ThereseNiche: Women's Exclusive GarmentsService: Email + SMS
Women's Exclusive Garments
Sasha Therese
+220% growth vs previous period
attributed revenue in 30 days
$245K
growth vs previous period
+220%
Overview
Sasha Therese is an Australian fashion brand offering elevated garments across dresses, sets, tops, and denim.
The lifecycle wasn't supporting repeat seasonal buying behavior, leaving launches under-monetized.
We rebuilt the system around drop cadence and post-purchase engagement.
The Challenge
- No drop strategy
- Weak repeat purchase system
- Low post-purchase engagement
- No winback flows
- Limited lifecycle structure
Our Strategy
1
Drop Cadence System
Aligned campaigns with seasonal launches and VIP priority access windows.
2
Post-Purchase Upsell Flow
Encouraged outfit expansion with curated cross-sell recommendations.
3
Winback System
Reactivated past customers with tailored offers and new-drop previews.
4
Style Segmentation
Targeted by product category so every email matched customer taste.
5
SMS Launch Alerts
Urgency-driven drops that converted repeat buyers fast.
Final Impact
- $245K in 30 days
- +220% growth
- Higher repeat buyers
- Stronger launch cycles
A lifecycle system built around drop cadence and seasonal buying rhythm.
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