How We Drove $216K / Month From Email for Natural Rems (39.8% of Total Revenue)
Overview
Natural Rems is a holistic supplement brand built around clean, plant-forward formulas for everyday wellness.
Before our rebuild, email was underutilized relative to the size of the list. Deliverability was inconsistent and the campaign calendar lacked rhythm.
We rebuilt the lifecycle top-to-bottom and engineered a campaign engine that scaled email into the brand's most profitable channel.
The Challenge
- Inconsistent campaign calendar
- Declining deliverability and open rates
- Flows not mapped to buying behavior
- Weak segmentation and list hygiene
- Limited educational messaging
Our Strategy
Full Lifecycle Rebuild
Welcome, Browse Abandon, Cart Abandon, Post-Purchase, Winback, and Replenishment rebuilt from scratch.
Deliverability Recovery
List hygiene, segmentation rules, and warm-up sequences brought domains back into the primary inbox.
Education-First Campaigns
Every send paired product with an ingredient story, habit stack, or health benefit angle.
Subscription Retention Layer
Replenishment reminders and subscriber-only offers kept the repeat purchase curve climbing month over month.
SMS for High-Intent Moments
Restock alerts, low-stock nudges, and post-purchase confirmations drove incremental lift.
Final Impact
- $216K monthly email revenue
- 39.8% of total revenue from email
- $543,297.80 total monthly revenue
- Deliverability restored to inbox
Email became the dominant revenue channel at Natural Rems, with a lifecycle built for long-term compounding.
Want results like Natural Rems?
We'll audit your current setup and map the fastest path to more email revenue.