How We Drove $616K in Attributed Revenue in 30 Days (+225%) for Elaré

Brand: Elaré
Niche: Heart Wellness Supplements
Service: Email and SMS

Overview

Elaré is a heart wellness brand centered around a single hero product: an odorless aged garlic extract, slow-aged for 24 months. Its formula delivers a stable, bioavailable form of S-allyl-cysteine that standard garlic supplements cannot match, earning the trust of over 50,000 customers.

Despite strong product credibility, their email system failed to properly educate their primarily 50+ audience. The value of aged garlic versus regular alternatives was unclear, limiting conversions and long-term retention.

We rebuilt the lifecycle system around education, trust, and subscription-driven retention.

The result:

$616,000 attributed revenue in 30 days
225% growth vs previous period

The Challenge

Before working with us, Elaré faced key issues:

Lack of clear education on product differentiation
Messaging not aligned with a 50+ audience
Weak subscription and replenishment strategy
Flows not optimized for trust-building
Missed opportunities in repeat purchase and retention

Our Strategy

We built a retention system focused on education, credibility, and long-term health positioning.

1. Rebuilt Flows Around Clinical Education

We structured flows to clearly explain:

What aged garlic extract is
Why 24-month aging matters
How S-allyl-cysteine supports heart health

This increased understanding and purchase confidence.

2. Optimized Messaging for a 50+ Audience

We adjusted tone and structure:

Clear, simple explanations
Trust-focused messaging
Less hype, more credibility

This improved engagement and readability.

3. Strengthened Subscription and Replenishment Flows

We built systems to drive continuity:

Timed replenishment reminders
Subscription education and benefits
Long-term usage positioning

This increased retention and lifetime value.

4. Increased Campaign Consistency With Educational Angles

Campaigns focused on:

Health benefits and outcomes
Comparisons vs regular garlic supplements
Customer proof and testimonials

This reinforced product value across touchpoints.

5. Integrated SMS for Key Retention Moments

SMS supported:

Replenishment reminders
Subscription nudges
Time-sensitive offers

This improved conversion without overloading the audience.

Why This System Worked

Education removed buyer hesitation
Credibility built trust with an older audience
Subscription flows increased retention
Messaging aligned with long-term health goals
Consistent campaigns reinforced product value

Final Impact

In just 30 days:

$616,000 attributed revenue
225% growth vs previous period
Stronger customer trust and understanding
Increased subscription retention
A scalable lifecycle system built for long-term growth