How We Drove $301K in Attributed Revenue in 30 Days (+195%) for Titan

Brand: Titan
Niche: Men's TRT Telehealth
Service: Email and SMS

Overview

Titan is a men's telehealth brand delivering clinician-prescribed Testosterone Replacement Therapy entirely online. Their program restores energy, focus, strength, and drive for men experiencing gradual testosterone decline.

The main problem wasn’t acquisition—it was lead drop-off across the long consideration cycle from quiz to prescription. Users were losing intent due to lack of structured nurture and education.

We rebuilt the entire patient journey around the TRT decision cycle.

The result:

$301,000 attributed revenue in 30 days
+195% growth vs previous period

The Challenge

High drop-off between quiz and prescription
No structured nurture system
Weak TRT education flow
No segmentation based on readiness
Lost leads during decision window

Our Strategy

1. TRT Decision Cycle Mapping
Aligned messaging with patient psychology stages.

2. Clinical Trust Education System
Focused on safety, clarity, and outcomes.

3. Readiness Segmentation
Grouped users by intent level.

4. Consultation Recovery Flows
Re-engagement for abandoned leads.

5. SMS High-Intent Layer
Used only for consult reminders.

Why This System Worked

Reduced hesitation
Improved trust
Increased relevance
Recovered lost leads
Matched decision timing

Final Impact

$301,000 in 30 days
+195% growth
Higher consultation conversion
Lower funnel drop-off
Scalable TRT nurture system