How We Drove $121K in Attributed Revenue in 60 Days (+185%) for Bella Shapewear

Brand: Bella Shapewear
Niche: Seamless Everyday Shape
Service: Email and SMS

Overview

Bella Shapewear is a modern shapewear brand focused on comfort-first, seamless pieces designed for real women and real body types.

The lifecycle was heavily reliant on welcome flow revenue, while post-purchase and retention flows were underperforming.

We rebuilt the system around size confidence, post-purchase reinforcement, and winback automation.

The result:

$121,000 attributed revenue in 60 days
+185% growth vs previous period

The Challenge

Over-reliance on welcome flow
Weak post-purchase engagement
No structured winback system
Size uncertainty in messaging
Low repeat purchase optimization

Our Strategy

1. Size Confidence Messaging System
Reduced hesitation in fit and sizing.

2. Post-Purchase Reinforcement Flow
Improved product satisfaction and usage.

3. Winback Automation System
Reactivated past buyers.

4. Lifecycle Expansion Strategy
Extended value beyond first purchase.

5. SMS Reminder Layer
Support for re-engagement and offers.

Why This System Worked

Improved purchase confidence
Increased retention beyond first order
Strengthened lifecycle balance
Recovered lost customers
Reduced dependency on welcome flow

Final Impact

$121,000 in 60 days
+185% growth
Stronger retention structure
Balanced lifecycle revenue
Improved customer lifetime value